Rap2France
Rap2France is the most complete site on French Rap.
Rap2France is the most complete site on French Rap. It contains all the news of French rap, rap lyrics, listen to French rap clips, biographies, photos of rappers, rap interviews. It was created by a French Rap enthusiast in his bedroom only with HTML code, today Rap2france is in the top 3 of French Rap media.
Challenge
Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and showcases multi-media content. The biggest challenge for Rap2france was to go from a static website to a dynamic website. It was thus necessary to scrap the entirety of the website and insert it into a database (lyrics, clips, artists, news ..). The biggest project was the database. At the same time, the designer team was preparing the front-end interface that was much more up-to-date, user-friendly and above all SEO-friendly.
`Before / After Redesign
Solution
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.