TikTok has 732 million professional monthly active users. The social network is even expected to reach 1.2 billion monthly users later this year.
What do we know about the TikTok algorithm?
Your TikTok account is based on an amount of points, which gives priority to re-watching and completing a video (respectively 10 and 8 points), shares (6 points), opinions (4 points) whose likes (2 points).
Once registered on the social network (creation of a user name, and addition of a profile photo), the behavior of new users is analyzed. The more the absorption of videos increases, the more the suggestions of videos are refined and are adapted to the centers of interest of each one on the social network. Unlike Twitter or Instagram.
For the recommendations, TikTok relies, here again, on very specific factors, namely:
- user interactions: videos liked, shared, accounts followed, comments and own content,
- the indications of the videos: captions, sound, hashtags,
- the characteristics of the device and the account: the language, the country of the user and the type of device used.
To get into the good graces of the TikTok algorithm, you must therefore rely on recommendations and meet its requirements as much as possible to increase its visibility.
Our communication agency in Nice helps you!
1. Create short and impactful videos to make yourself known
By betting on a short video, it will be more likely to be watched in its entirety and, even better, to be viewed several times. This first tip brings together the two most important criteria of the Tik Tok algorithm. Note that the first seconds (15 seconds) are decisive, so spare your effect so that the listeners stay until the end.
Another possibility: publish videos in several parts. If this domain manages to capture users' attention, it will entice them to view more content and lead them to your profile.
2. Use trending music and sounds to create original content
Sound energizes a video and that's good, because TikTok is teeming with sounds of all kinds: from music that stays in our neurons to short lines of sketches, series or films to replay at will. Selecting a sound will undeniably give rhythm to your video, some of which are even specially designed for making videos, which can help keep the audience in suspense until the end of your article.
You have the opportunity to easily glean sounds while browsing TikTok.
To add favorites to those you like, just click on the music at the bottom left of the screen. It is also possible to choose a sound via the video editor, which gives you access to a very large choice of music.
Another option: by switching to a pro profile on TikTok, it is quite possible to have access to data to know more about the profile of your subscribers and also that they have listened to over the last seven days.
3. Interact with other content creators to gain subscribers
Interactions are within the concerns of TikTok's algorithm. The likes, the comments but however shares represent important criteria for a creator of texts but also for a spectator, but however the interactions determine the recommended videos.
It is therefore equally important for the algorithm to watch artists interact with TikTok users. Don't wait to like or comment on the videos of other tiktokers, by making a duet for example. TikTok gives, in fact, the pleasure of reacting to an extract and creating a duet.
What, in a feed, is illustrated by a music video split in two. A principle that will please the algorithm.
4. Track trending results and use popular hashtags
In order to be visible on TikTok, it is better to keep up to date with the trends that are causing buzz. The "Discover" tab thus makes it possible to evaluate the external signs, the challenges but the hashtags which are particularly used. Being both a consumer of TikTok videos and a content creator seems particularly wise to stay up to date on current trends and offer short films that will meet users' expectations.
5. Do not delete old videos to increase the number of luck
What TikTok's algorithm achieves is that when your videos are recommended, they are recommended to a biased target that is likely to be acquired.
If the audience likes your videos and if they subscribe to your account, old videos can go up in their recommendations. At that point, it doesn't take much to see a sequence go viral, so don't judge very harshly those that would be a little less efficient during their release. They will be able to get a better audience as your number of subscribers increases.